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12 Ways to Effectively Promote a New Product or Service
Coming up with a new product or service is no mean feat. It requires hard work and a great deal of research to understand how it will effectively serve the people it is intended for among many other things.
After you get the product right, the next most demanding process is figuring out how the product or service will reach your target market. This’s one of the most crucial processes as it determines how successful your product or service will be in terms of sales or uptake.
If you are in the process of launching a new product to the market, this guide will focus on the 12 most effective ways to do so.
Exclusive previews: This can be done in two ways. You can invite your loyal customers and have them test it and give feedback or host them for a virtual or an in-person pre-launch session. This affirms their place in your business.
Introductory offers: This’s one of the genius ways to introduce a new product to the market and it can be done in different ways. It could be in the form of discounted prices or special packages.
Facebook ads: This’s a great way to reach out to a mass audience but you have to customize the ad so that it is shown to the people you are targeting.
