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5 Foundational Marketing Books You Need to Read
We live in a digital-savvy society, which is prompting marketing to take a different course. As such, you will have to develop proper frameworks and strategies for you to remain effective. Acquiring the right knowledge is crucial if you intend to record success. Reading should be your habit to aid your understanding in the marketing arena. Besides brightening your day, reading plays a significant role in mind sharpening and memory retention. In terms of marketing, when you determine the best books to read, you will gain advanced knowledge that will gear your success.
Here, I have a list of five marketing books that I recommend for you. Let’s get started.
Kotler on Marketing
Kotler on Marketing is a popular textbook in 58 countries, having the right marketing gospel. The book boasts of more than three million copies sold in 20 different languages. Or even better, it contains the right insights to update your marketing skills. Philip Kotler, the author, will enlighten you on different opportunities that emerged due to the internet, globalization, and hyper-competition. You will still discover more about high-tech and relationship marketing.
