How Google Uses Machine Learning in Its Search Algorithms
Google welcomes many updates every year. In recent years, some of the most important updates touch on crawling, ranking, and indexing. Google takes big strikes to stay ahead of the competition. This is evidenced by the fact that it was one of the first web companies to integrate machine learning into its list of search algorithms.
Machine learning is one of the biggest buzzwords around search engine optimization. Google employs machine learning to ensure that its search engine delivers quality results. Based on such advances in technology, it is evident that their search engine now looks and works nothing like it did when Google first made its mark in the digital landscape.
What is Machine Learning?
Machine learning is often linked with artificial intelligence. In truth, machine learning borrows heavily from artificial intelligence. Machine learning comes up as an advanced way of analyzing data by analyzing a model building.
Crawling, Indexing, and Ranking
