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What is SEO and why is it important?
What is SEO and Why is Everyone Talking About SEO?
Search engine optimization (SEO) leverages organic search engine results to increase a website’s traffic. Think of it as a super-efficient strategy to enhance your online visibility, draw more consumers to your site and increase sales. SEO also optimizes user experience, which helps you guarantee customer satisfaction and enlarge your pool of clientele.
According to Internet Live Stats, Google, the world’s most popular search engine, has about 3.5 billion daily searches. For your site to appear at the top of search engine results pages (SERPs) whenever an individual is searching for a product or service you provide, you need to understand how Google works. This post can enable you to do that. Let’s start in on it!
How Search Engines Work
The primary objective of search engines such as Google is matching user intent to truly useful content. These software systems must categorize different pieces of content and rank them to achieve this. Therefore, search engines function in three main ways:
- Crawling
- Indexing
- Ranking
